This showcase demonstrates how Power Query can transform marketing campaign data into actionable insights. The solution helps marketing teams measure campaign performance, optimize channel mix, and improve ROI.
The solution integrates data from various marketing platforms including Google Analytics, social media APIs, email marketing tools, and CRM systems. Power Query handles the complex task of normalizing metrics across these different platforms.
- Cross-channel campaign performance tracking
- Customer journey analysis and attribution modeling
- Content performance evaluation
- Audience segmentation and targeting analysis
- Campaign ROI calculation
- A/B test results analysis
Read time:8 min
marketingcampaignsanalytics
Last updated: Jun 17, 2025